Feb 11, 2019

Netflix new ident

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For fans of design, it might just be the most exciting Netflix-related news since the company began deploying a custom typeface developed with Dalton Maag back in March 2018. This is the first time Netflix has updated the pre-show animation in five years, and the reasoning – which forms part of a statement released on the company blog – is pleasantly understated. “Simply put,” Netflix says, “we’ve evolved, and wanted to update this signature brand moment to reflect the many choices our fans enjoy today.”

Repost from “It’s Nice That”

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